Ethical Behavior Change

Many global challenges arise from human behavior, which is often driven by subconscious factors and context, not just logic. Traditional research methods often miss these deeper motivations. ThinkPlace’s social and behavioral change practice focuses on understanding these hidden drivers and using psychology and behavioral economics to create lasting, positive change. We also know that the stories and images we encounter shape our actions. That’s why we craft materials that highlight positive narratives and shared values, helping to inspire ethical behavior change in a meaningful way.